Campaigns and marketing are visual conversations. My work spans district initiatives, recruitment efforts, and community outreach building cohesive systems that communicate with purpose and inspire action across print, digital, and social media platforms.
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Coordinated with a campus principal to recruit Pre-K students for a photoshoot featuring real families, then developed a multi-platform campaign using those images across billboards, magazine ads, social media, and mall banners to promote authentic community engagement and early enrollment.
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Designed a cohesive recruitment campaign celebrating diversity across the Arlington ISD district, with flyers, pop-up banners, and event signage that helped educators and staff see themselves represented in Arlington ISD.
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Directed editorial photoshoots, designed corresponding covers, and feature spreads for Arlington Today magazine, highlighting key district initiatives. Each piece combined strong visual storytelling with clean layout design, resulting in cohesive, publication-quality materials that elevated Arlington ISD’s brand presence in the community.
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Designed a cohesive suite of flyers for grades 1–12, each highlighting a campus’s specialized academic pathway. The series balanced consistency with customization, allowing every school to showcase its unique programs while maintaining a unified district brand presence at the annual Explore Arlington ISD event.
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Designed a square presentation folder and customizable project inserts that mirrored the firm’s logo, giving architects flexibility to showcase national projects with a cohesive, branded look
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Developed visual campaigns that increased community engagement and donor support through emotional storytelling and strong imagery. Carefree Summer raised awareness about childhood hunger during school breaks, while Food is Love celebrated how food unites people and strengthened social media engagement throughout February.
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Photographed and designed a set of double-sided postcards inviting prospective families to the school’s open house, combining strong imagery with clean, consistent messaging.