Branding is where strategy meets storytelling. My branding work ranges from full organizational rebrands to custom logos for local businesses and independent professionals. Each project begins with understanding the client’s story and ends with a design system built for longevity and adaptability.
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Tarrant Area Food Bank underwent a total rebrand in 2014. I had the privilege of working with them through their transition.
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CMA rebranded a year before I started working with them. Upon hire, they asked me to create new stationery and marketing materials that adhered to their new brand standards.
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After Fort Worth Country Day’s rebrand, I extended the new visual identity to develop materials for the Keystone Council, the school’s annual fund recognition program. I designed stationery and a custom membership sticker that carried the updated brand’s refined tone while giving the Council its own sense of distinction.
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I feel fortunate to have collaborated with entrepreneurs and professionals across industries to create logos that launch and strengthen their brands. Each design reflects the client’s story and values, using thoughtful symbolism and typography to build a confident, lasting visual identity.
